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People must think I’m crazy. Whenever I first meet a new carpet
cleaning customer, I quickly start talking about carpet cleaning
like it’s cleaning clothes. It’s dumb but it works. It’s cuts
right through to what I’m all about: helping people make their
carpet last. Everybody has to listen to my
lecture on The Evolution Of Carpet Cleaning and how the
quality of cleaning has been going downhill for the last twenty years.
Back then it was mostly us owner operators doing all the work. We
all did it the right way. We misted our chemical wall-to-wall,
worked it in real well, then switched over to rinse water and
flushed it clean. It was slower, but we got a better result.
Nowadays, everybody’s in a hurry. Owner operators got replaced by
'crews.' Few cleaners still put all their chemical down first, and scrub it
in. It takes too much time to separate the wash from
the rinse. Usually there is no rinse; just a bunch of
residue.
That’s why they’re called
‘Residudes.’
It’s gotten so bad that people say, “I don’t want to have my
carpets cleaned because it’s never the same again.” It’s no
wonder people buy those little portable extractors. They figure they
can't do any worse than the ‘professional' carpet cleaner. But they
find out how hard it really is after it's too late. The damage is
done. It's why I
started Carpet at Cost.
So Who am I? I’m just a carpet cleaner with a website and a passion
for doing carpet right. I want to share with you
what I’ve learned from cleaning & repairing thousands of carpets
over the last 20 years.
Accept it or else: air pollution is all around us. Twenty years
ago it wasn't near the problem that it is today.
I’ve seen it get worse and worse. I've seen the effects inside
homes. Some of my customers have commented on it too. They've said stuff like “it
wasn't this bad in our last house.” It's cuz
they're last house was out in the country.
It's one of the main reasons I started Carpet at Cost - to warn people
about this pollution - that it's poison, and it's serious. Carpet is
a just big magnet for these poisons. It provides
safe hiding for all sorts of toxic chemicals, living organisms, molds,
fungus, bacteria, dust mites and their doo-doo. Once carpet looks
dirty, it's polluted.
Once it backs-up into the air, it's in your lungs too -- and that's a
problem. I've watched for this pollution thing in
the homes I've cleaned for years now. And it's not going away. It's
getting worse. So we all better
learn how to deal with it.
In one home it's there (pollution) and in another it's not. I wanted
to know why. So I studied the
differences. I’ve got years of hands-on experience seeing these
effects. (Actually, so does any carpet cleaner). I gave the critical variables
and logic to a smart
Indian programmer and he made it into a calculator that we all can use. It's
called
The Cleaning Frequency Calculator
and it
answers the big question: “how often should I clean my carpet?” But it does
more than that. You can 'play' with the variables and 'see'
for yourself these
effects on you, your family, your home and your
pocket book. You'll discover
the important
things you can do
to minimize the need of cleaning and how
best to maintain a healthy indoor environment for your family.
I went through four programmers before I found one who could get
this job done. So, next time you meet an Indian - thank him.
I teach you all the important stuff about carpet cleaning - stuff you won’t hear anywhere else, like:
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How the real cost of carpet
is tied directly to the Care you give it.
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I teach you that vacuuming is way overrated. You'll learn that it's
wetness that kills carpet.
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I teach you the inexpensive things that you can do to drastically cut back on the expensive things like carpet cleaning.
Slow down wetness damage
and air pollution
and carpet cleaning will be 'routine.' Carpet
cleaning becomes inexpensive and successful when you implement all
the 'important things.' Average people can afford
it. And I get to
make some money putting you in touch with the right guy. See my
plan? Do you like it? Let me know. Call me anytime. I need your
feedback for this thing to work.
Most carpet cleaners try to get you to let them clean your carpet as
much as you'll let them. There's little logic behind their
recommendations other than
“I
need your money, so it's time.” Their approach breeds poor results, and
distrust among their customers. It's their short-sighted
motivation. It's wrong. I teach you how to put it off as long as possible.
My approach uses education and awareness to foster cooperation
and loyalty. I'm
waking up the 'special person' in everybody - the person who
wants to do what's right for their family. I spend most of
time reprogramming people to slam shut the yellow pages and make a
plan to do their own homework. Research this subject of carpet a
little because it's important to you and your families health and your pocket book.
I teach you ways to save money on carpet cleaning, including:
How to Get Ready,
How to NOT get ripped off by a carpet cleaner,
I even teach you how to
do it yourself – better than most pros – if you don’t mind the hard work.
I teach you what I’ve learned from seniors. They’ve taught me a thing or two
about carpet.
I even teach you the stuff you probably don’t want to hear, like:
Why it’s important to be there during the cleaning and
what to look for
while he’s working and how it’s your job to cooperate with the dry-out and why you shouldn’t try to do it yourself with
a portable;
how it can void your warranty
and cause you and your family
sickness.
I want you to understand why it’s so hard to find an honest carpet cleaner.
I even teach you how to screen carpet cleaners so you
don’t get the dreaded Residude. But if you’re smart, you’ll let
me put you in touch with the
cleaning specialist I picked for your area.
No other service can speak of a carpet cleaner's character
but that’s mostly what I go by. In the end,
it’s a guy’s attitude that gets the job done.
I give you a guy who’s confident, humble and focused.
In any field of service, performance should take priority over price.
And nobody knows this better than Boeing People.
If you want a top quality carpet cleaning performance, you need
accountability and for that you need an individual.
Hire
a struggler.
He's
the guy with a good attitude but who hasn’t made it to the top yet. I know a lot of “Master Certified”
carpet cleaners who don’t even clean carpet. Don’t worry. None of them are in my service. If you
want your carpet cleaned correctly, what you really need
is
the owner.
One of the most valuable services I provide is connecting special
people with
cleaning
specialists. I probably already have a guy picked
out for your area, but there's a catch: you must agree
you’ve had problems finding a good carpet cleaner, and you must
agree to use my guy as your regular carpet cleaner (assuming you
like his work). I give you a guy who knows carpet cleaning like you
know washing clothes so if you’re there, you’ll know you got it done
right.
You don’t have to be fooled by the office gal, or her 'certified
crews.' You’ll know what real carpet cleaning is;
probably better than they do. You won’t be deceived by Big Name Companies (BNCs). I pity those office gals
whose job description includes lying for the boss. Someday, they’ll all get a better
job – working for an owner operator – so they don’t have to lie
anymore.
The Residude’s days are numbered. We’re going
back to the old way: the spray, the scrub & the rinse.
No longer will anybody wake-up
ankle deep in residue only to be
told by their carpet cleaner,
“Your
carpet is shot. It needs replacing.” Chances are, you don’t need new carpet.
You just need a good carpet cleaner. No longer will
you be fooled by the
bonnet cleaners either who just smear your dirt around.
You wouldn’t just just wipe off your baby’s diaper with a towel and
put it back on would you? That’s bonnet cleaning. IT WILL void your
Warranty. There's so much more I want to tell you...
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