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The Source categories (Columns) are defined as:
Home stores: the huge 'have-it-all' Super Stores that have invaded every city of size.
Retailers: there's dozens of local carpet stores all over town.
Decorators: Interior Decorators and Designers.
Builders: Developers, Contractors big & small, Re-modelers, Handymen.
Installers: skilled Tradesmen focused on flooring installation and/or sales.
Cleaners: Carpet Cleaners who offer Flooring Sales as a sideline.
Online: like a Romance Novel, it looks good on paper, but there's no touchy-feely.
Wholesalers: distributors who facilitate trade for non-storefront flooring sellers.
Manufacturers: they make it so everyone else can enjoy it.
Joe, CAC: A Carpet Cleaner who helps people experience the Optimum Flooring Experience.

The Labor and Materials categories (Rows) are defined as:
Material Price: the end price you pay for the actual material: carpet, pad, hard goods, etc.
Material Quality: the range of quality of goods provided.
Material Selection: the range of variety of goods provided.
Labor Price: the cost you pay for installation related services.
Labor Quality: How did the job turn out. What does it look like 5,10, 15 years from now.
Cleaning: The least understood and most often overlooked factor in the flooring experience.

Feel free to put your mouse over the numbers
inside the table and read my comments.
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